Yowie

Art Direction, Design, Photography, Set Design

Photo Jan 01, 11 54 28 AM
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CLIENT: YOWIE
CATEGORY: Art Direction, Design, Photography, Set Design
YEAR: 2018
ART DIRECTION: Kelly Clawson
DESIGN: Kelly Clawson
PHOTOGRAPHY: Kelly Clawson
SET DESIGN: Kelly Clawson

YOWIE is a home and life shop focused on curating small collections from independent artists and designers located in Philly. YOWIE teamed up with Ladies, Wine & Design Philly to host a collaborative workshop focused on setting intentions for the new year ahead.

Event poster concepted and designed to promote the event both in-store and graphically online. Organic, graphic shapes from the poster reference the materials used during the workshop, resulting in a attendees leaving with their own unique abstract and artful intention board.

Selected Works

FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design