Sephora Skincare
Art Direction
Different shapes, colors and textures were used to visually and associate with reference different skincare concerns.
CLIENT: Sephora
CATEGORY: Art Direction
YEAR: 2020
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
PHOTOGRAPHY: Rob Prideaux
STYLIST: Bryson Gill
PRODUCTION: Courtney Stewart
Sephora's skincare category features some of the most efficacious products for top skincare concerns. We were tasked with creating a campaign to highlight the four ingredients used to combat dullness, large pores, uneven texture and dryness.
Photography visually references each skincare concern, abstracted and integrated within the set design, establishing a playful setting to feature each product. The different shapes, colors and textures were extended to various design elements and illustrations throughout the year-long campaign, from the landing page to paid media.
Selected Works
FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design