⦿ Art Direction ⦿ Creative Direction ⦿ Video
Industry: Beauty
Year: 2019
Seasonal makeup campaign for Sephora— focused on the most covetable luxary lipsticks. Art direction and asset design centered on the rich colors, velvety textures and experience using these larger than life, spotlighted lipstick brands.
Campign centered around the tagline “lipsticks that feel rich and look richer." Imagery and video shot to capture the elevated status through abstracted spotlights and elevated pedestal moments.
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
PHOTOGRAPHY: Rob Prideaux
DIRECTOR: Jordan Ritz
STYLIST: Bryson Gill
PRODUCTION: Milk DGTL
PRODUCTION: Rosie Torres
COPYWRITER: Kristi Mikesky
Selected Works
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Index Spaceart direction, photography, set design
GrazieProject type
ThirdLove Holidayart direction, creative direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
Good LinesPhotography, Art Direction
Sephora Brandart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
Ari DriveDesign, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
Urban Outfitters HolidayArt Direction, Design, Set Design
DUODesign, Branding
YowieDesign, Photography, Set Design
HipCityVegBranding, Interactive
Ladies, Wine & DesignArt Direction, Photography, Set Design