SEPHORA LUXE LIP

Art Direction

“Meet the lipsticks that feel rich and look richer.”

CLIENT: Sephora
CATEGORY: Art Direction
YEAR: 2019

ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION:  Kyung-Ah Son
PHOTOGRAPHY: Rob Prideaux
DIRECTOR: Jordan Ritz
STYLIST: Bryson Gill
PRODUCTION: Milk DGTL
PRODUCTION: Rosie Torres
COPYWRITER:  Kristi Mikesky

Seasonal campaign for Sephora's Luxe category featuring the most covetable lip brands including YSL, Tom Ford and Givenchy. The campaign highlighted the luxe packaging and feel when applied.

Still life imagery and video shot with striking, abstracted spotlight casting geometric shapes on each product. Each product was elevated with pedestals or geometric steps to show off their VIP status. Close crops, slow zooming effect and shifting spotlights were used to focus in on the rich colors and velvety textures. Various edits and imagery used in both social and paid media placement throughout the campaign.