⦿ Art Direction ⦿ Branding ⦿ Video
Industry: Beauty
Year: 2021
Campaign for Sephora to establish a new visual direction for their makeup category. Leaning into an effortless and natural "no-makeup" look, creating a lit-from-within glow while accentuating uniqueness as opposed to covering it up.
Art direction used golden hour, afternoon light playing with shadows and warm textures to convey the ease and intuitive nature of the glowy "no-makeup" look.
The campaign showcases three key makeup products: lip, blush, foundation to achieve a simple, gleamy dreamy look.
For casting we showcased diversity of skin types keeping in mind an authentic, relaxed and playful direction.
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
VIDEO DIRECTOR: Shawn Butcher
PHOTOGRAPHER: Rob Prideaux
PRODUCER: Clara Goldfarb
MAKEUP: Emily Cheng
WARDROBE: Sarah Kinsumba
HAIR: Anna Lyles
NAILS: Holly Falcone
TALENT: Alencia J Lewis
TALENT: Alicia Olivas
Selected Works
Filliart direction, creative direction, branding, design
Index Spaceart direction, photography, set design
Sephora Luxe LipArt Direction, Creative Direction, Video
GrazieProject type
ThirdLoveart direction, creative direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
ThirdLove Holidayart direction, creative direction
Good LinesPhotography, Art Direction
Sephoraart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
HipCityVegBranding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
DUODesign, Branding
Urban Outfitters HolidayArt Direction, Design, Set Design
Ari DriveDesign, Branding, Interactive
YowieDesign, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design