WorkKelly ClawsonInfoInstagramEmail

⦿ Art Direction   ⦿ Branding   ⦿ Video  

Industry: Tech

Year: 2024

Brand and campaign work for Podium— a communications and leads platform for small business. Rebrand established an authentic and analog inspired direction that touched brand elements from color, type and imagery to video, animation and visual design.

Led the creative direction for an ambitious internal rebrand to better resonate with small business owners. We transitioned from an outdated enterprise tech feel, to a warm authenticity, while instilling an air of expertise and modernity. 
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Color

A transition to warmer colors, referencing naturalistic elements and analog print manuals. Our black and white shifted to warmer iterations pairing with the primary rust color. Dusty blue, meadow and cheddar complement the palette used to accent and work cohesively together.
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Photography

Art direction established for photography, featuring actual customers and businesses in an authentic light, showcasing the humanistic work of owning a small business and how Podium levels up that experience.
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CREATIVE DIRECTION: Kelly Clawson
ACD:  Corey Kujawski
PHOTOGRAPHY: Carlos Chavarría
ANIMATION: Fern
PRODUCTION: Gabi Misiano

Selected Works
FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design