HipCityVeg
Design, Branding, Interactive
CLIENT: HipCityVeg
CATEGORY: Design, Branding, Interactive
YEAR: 2016
ART DIRECTION + DESIGN: Kelly Clawson
CREATIVE DIRECTION: Dylan Garner
PHOTOGRAPHY: Michael Persico
AGENCY: Cohere
HipCityVeg is a plant-based fast casual chain with the mission to make delicious vegan food enjoyable and accessible to everyone.
Looking to refresh their identity and design a new website to mark the start of their national expansion. The design highlights the modern imagery and playful brand elements, with unique interactivity, iconography and brand color systems throughout to evoke a fresh brand voice in the digital space.
Selected Works
FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
Art In The AgeArt Direction, Photography, Set Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design