HIPCITYVEG
Design, Branding, Interactive
CLIENT: HipCityVeg
CATEGORY: Design, Branding, Interactive
YEAR: 2016
DESIGN: Kelly Clawson
CREATIVE DIRECTION: Dylan Garner
PHOTOGRAPHY: Michael Persico
AGENCY: Cohere
HipCityVeg is a plant-based fast casual chain with the mission to make delicious vegan food enjoyable and accessible to everyone.
Looking to refresh their identity and design a new website to mark the start of their national expansion. The design highlights the modern imagery and playful brand elements, with unique interactivity, iconography and brand color systems throughout to evoke a fresh brand voice in the digital space.
Selected Works
Index Spacephotography, art direction, set design
ThirdLove Holidayart direction
Good LinesPhotography, Art Direction
Surreal BazaarPhotography, Art Direction
Sephora Luxe LipArt Direction
Sephora SkincareArt Direction
Sephora MakeupArt Direction
ohiiDesign, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
DUODesign, Branding
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design