HipCityVeg
Design, Branding, Interactive
CLIENT: HipCityVeg
CATEGORY: Design, Branding, Interactive
YEAR: 2016
DESIGN: Kelly Clawson
CREATIVE DIRECTION: Dylan Garner
PHOTOGRAPHY: Michael Persico
AGENCY: Cohere
HipCityVeg is a plant-based fast casual chain with the mission to make delicious vegan food enjoyable and accessible to everyone.
Looking to refresh their identity and design a new website to mark the start of their national expansion. The design highlights the modern imagery and playful brand elements, with unique interactivity, iconography and brand color systems throughout to evoke a fresh brand voice in the digital space.
Selected Works
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ThirdLoveart direction, creative direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
ThirdLove Holidayart direction, creative direction
Good LinesPhotography, Art Direction
Sephoraart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
DUODesign, Branding
Urban Outfitters HolidayArt Direction, Design, Set Design
Ari DriveDesign, Branding, Interactive
YowieDesign, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design