WorkKelly ClawsonInfoInstagramEmail

⦿ Art Direction   ⦿ Branding   ⦿ Graphic Design

Industry: Food + Beverage

Year: 2024

Full branding for Grazie— a bold and fun low-abv Italian spritz cocktail. From concept and naming, to branding and execution, this brand modernizes the apertif for a younger crowd.
Grazie-2

Inspiration + Research

With the beverage's origin being the aperol spritz, inspiration for branding came from the humble vintage Italian orange wrapper. A modernized take, referencing both shape and color.
grazie-inspiration

Logotype + Logomark

Custom logotype designed based on typography of Italian wall signage and packaging, referencing shapes and colors in a modern yet playful way. Logotype and logomark provide options for packaging placement.
grazie-logo
grazie-logo-2
grazie-box-2

Primary Colors

Colors hearken to the vibrant, fresh and modern energy of the beverage itself. Referenced from the mighty orange and vintage wrappers they used to don.
grazie-colors-2

Selected Works
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Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Urban OutfittersArt Direction, Graphic Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design