Good Lines
Photography, Art Direction
CLIENT: Good Lines
CATEGORY: Photography, Art Direction
YEAR: 2021
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kelly CLawson
PHOTOGRAPHY: Kelly Clawson
RETOUCHER: Kelly Clawson
Product shoot for Good Lines range of boob tape and bra-wearing alternatives, highlighting inclusivity of size and skin tone.
Still life art direction and concept focused on playfulness while simultaneously heroing the product. Use of simplified backgrounds allowed for play of abstracted forms created through product styling. Worked to capture different vantage points ranging from detail, to full-suite product sets. The color palette aligned with brand and packaging while accenting the product colors. Imagery used throughout social and on the website.
Selected Works
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GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Urban OutfittersArt Direction, Graphic Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design