Good Lines

Photography, Art Direction

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CLIENT: Good Lines
CATEGORY: Photography, Art Direction
YEAR: 2021
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION:  Kelly CLawson
PHOTOGRAPHY: Kelly Clawson
RETOUCHER: Kelly Clawson

Product shoot for Good Lines range of boob tape and bra-wearing alternatives, highlighting inclusivity of size and skin tone.

Still life art direction and concept focused on playfulness while simultaneously heroing the product. Use of simplified backgrounds allowed for play of abstracted forms created through product styling. Worked to capture different vantage points ranging from detail, to full-suite product sets. The color palette aligned with brand and packaging while accenting the product colors. Imagery used throughout social and on the website.

Selected Works

Filliart direction, creative direction, branding, design
Sephora MakeupArt Direction, Creative Direction, Video
Index Spaceart direction, photography, set design
Sephora Luxe LipArt Direction, Creative Direction, Video
GrazieProject type
ThirdLoveart direction, creative direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
ThirdLove Holidayart direction, creative direction
Sephoraart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
HipCityVegBranding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
DUODesign, Branding
Urban Outfitters HolidayArt Direction, Design, Set Design
Ari DriveDesign, Branding, Interactive
YowieDesign, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design