⦿ Art Direction   ⦿ Branding   ⦿ Graphic Design

Industry: Food + Beverage

Year: 2018

Full branding and logo for Filli— ready-to-eat, overnight oats brand, serving up six different flavors, with delivery straight to your door. Using all premium ingredients with no need to heat, Filli embraces an on-the-go way to start your day.

filli-graphics-2

Custom logotype designed based on the playfulness of vintage letterforms from Italian food packaging, resulting in a unique logo with different color variations to support a combination of flavors.

Logotype + Logomark

Filli-logo
Filli-logo-2

Primary & Secondary Colors

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secondary-colors
typeface
Screenshot 2025-01-07 at 9.48.37 PM
biz-card
filli-graphics-1

Selected Works

Sephora MakeupArt Direction, Creative Direction, Video
Index Spaceart direction, photography, set design
Sephora Luxe LipArt Direction, Creative Direction, Video
GrazieProject type
ThirdLove Holidayart direction, creative direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
Good LinesPhotography, Art Direction
Sephora Brandart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
Ari DriveDesign, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
Urban Outfitters HolidayArt Direction, Design, Set Design
DUODesign, Branding
YowieDesign, Photography, Set Design
HipCityVegBranding, Interactive
Ladies, Wine & DesignArt Direction, Photography, Set Design