⦿ Art Direction ⦿ Branding ⦿ Graphic Design
Industry: Food + Beverage
Year: 2018
Full branding and logo for Filli— ready-to-eat, overnight oats brand, serving up six different flavors, with delivery straight to your door. Using all premium ingredients with no need to heat, Filli embraces an on-the-go way to start your day.


Logotype + Logomark
Custom logotype designed based on the playfulness of vintage letterforms from Italian food packaging, resulting in a unique logo with different color variations to support a combination of flavors.
Final Logo


Primary & Secondary Colors






Selected Works

Sephora MakeupArt Direction, Video

Index SpaceArt Direction, Photography, Set Design

Sephora Luxe LipArt Direction, Video

GrazieArt Direction, Branding, Graphic Design

ThirdLoveArt Direction

Sephora SkincareArt Direction

Foria WellnessArt Direction, Video

PodiumArt Direction, Branding, Video

ohiiBranding, Interactive, Graphic Design

ThirdLove HolidayArt Direction

Good LinesArt Direction, Photography, Set Design

SephoraArt Direction, Branding, Graphic Design

Surreal BazaarArt Direction, Photography, Set Design

HipCityVegArt Direction, Branding, Interactive

Art In The AgeArt Direction, Photography, Set Design

Urban OutfittersArt Direction, Graphic Design

Juniper KidsArt Direction, Photography, Set Design

DUOBranding, Graphic Design

Urban Outfitters HolidayArt Direction, Graphic Design, Set Design

Ari DriveBranding, Interactive, Graphic Design

YowiePhotography, Graphic Design, Set Design

L'Architettura della TipografiaGraphic Design

Ladies, Wine & DesignArt Direction, Photography, Set Design