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Art In The Age

Art Direction, Photography, Set Design
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CLIENT:  Art in The Age
CATEGORY:  Art Direction, Photography, Set Design
YEAR:  2018
ART DIRECTION:  Kelly Clawson
PHOTOGRAPHY:  Kelly Clawson
SET DESIGN:  Kelly Clawson

Quaker City Shrubs take their inspiration from one of America's all-time classic recipes — the bright, refreshing tasting shrub — to craft a simple delicious beer alternative. They start with a bright, aromatic, fresh fruit flavor and have a refreshing taste thanks to a splash of apple cider vinegar.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase playful colors referencing the brand's aesthetic. Each vignette creates a summery and whimsical environment playing off the tart, tangy notes of the drink. Prop styling highlights the main featured flavor, grapefruit and blackberry integrated in unusual ways.

Lo-Fi Aperitifs is a beautiful line of vermouths and amaro crafted with California wines and natural herbs & botanicals. It can be enjoyed on its own, or used generously in a cocktail.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase bold, specialty cocktails highlighting each of the Lo-Fi Aperitifs flavors. Playful colors referenced the brand's aesthetic with minimal, abstracted props to showcase each cocktail.

Selected Works
FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design