Art In The Age

Art Direction, Photography, Set Design

CLIENT:  Art in The Age
CATEGORY:  Art Direction, Photography, Set Design
YEAR:  2018

ART DIRECTION:  Kelly Clawson
PHOTOGRAPHY:  Kelly Clawson
SET DESIGN:  Kelly Clawson

Quaker City Shrubs take their inspiration from one of America's all-time classic recipes — the bright, refreshing tasting shrub — to craft a simple delicious beer alternative. They start with a bright, aromatic, fresh fruit flavor and have a refreshing taste thanks to a splash of apple cider vinegar.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase playful colors referencing the brand's aesthetic. Each vignette creates a summery and whimsical environment playing off the tart, tangy notes of the drink. Prop styling highlights the main featured flavor, grapefruit and blackberry integrated in unusual ways.

Lo-Fi Aperitifs is a beautiful line of vermouths and amaro crafted with California wines and natural herbs & botanicals. It can be enjoyed on its own, or used generously in a cocktail.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase bold, specialty cocktails highlighting each of the Lo-Fi Aperitifs flavors. Playful colors referenced the brand's aesthetic with minimal, abstracted props to showcase each cocktail.