GOOD LINES
Photography, Art Direction
CLIENT: Good Lines
CATEGORY: Photography, Art Direction
YEAR: 2021
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kelly CLawson
PHOTOGRAPHY: Kelly Clawson
RETOUCHER: Kelly Clawson
Product shoot for Good Lines range of boob tape and bra-wearing alternatives, highlighting inclusivity of size and skin tone.
Still life art direction and concept focused on playfulness while simultaneously heroing the product. Use of simplified backgrounds allowed for play of abstracted forms created through product styling. Worked to capture different vantage points ranging from detail, to full-suite product sets. The color palette aligned with brand and packaging while accenting the product colors. Imagery used throughout social and on the website.
Selected Works
Index Spacephotography, art direction, set design
ThirdLove Holidayart direction
Surreal BazaarPhotography, Art Direction
Sephora Luxe LipArt Direction
Sephora SkincareArt Direction
Sephora MakeupArt Direction
ohiiDesign, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
DUODesign, Branding
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
HipCityVegBranding, Interactive
Ladies, Wine & DesignArt Direction, Photography, Set Design